Tanenbaum Keale LLP Chief Technologist Kenneth E. Jones recently authored an article for Legaltech News on law firm website management and the maintenance lessons he’s learned.
Jones notes that websites are typically seen as a marketing function, however, the marketing department should own the website content while the technology function should own the website architecture and application.
“The proper approach here is a partnership, with the marketing and technology functions each understanding their roles and responsibilities, maintaining proper boundaries on the effort, yet collaborating in a productive, team-oriented manner,” Jones writes.